Animation is at times perceived as a format primarily created for children. My primary objective is to interest and persuade Seattle residents of a wide age demographic to support the Seattle Animation Film Festival by showing them that animation, in it's complexity, can be for everyone.
To reach my audience both young and old I chose to use playful imagery that amuses and delights children and speaks to adults (using subtle visual undertones which allude to otherworldy recreations). As an art form able support diverse themes, animation has the ability to appeal to a wide demographic.
The SAFF Brand
The SAFF brand personality is happy, playful, complex, and inclusive. I chose headline type that encapsulates these traits while maintaining legibility and recognition. Colors are vibrant and provide a high contrast color palette which also provide excellent legibilty for billboards and advertisements.