Design Timeline (11 weeks)
Client creative brief
Branding ; establishing character attributes & standards guide
Uniform design and development
Print, environmental, and digital ad development
Ui/Ux for non-profit partnership splash page
Merchandise collateral; shirts, patterns, mugs, pins, bumper stickers
Environmental placemaking and stadium design
The Storm in the Limelight
When the Seattle Seahawks won the super bowl, local news outlets announced it as the first national championship a Seattle team has brought home since the Sonics’ 1979 triumph, with complete disregard to the Seattle Storm’s 2004 and 2011 championships. Our aim as designers was to bring the Storm back in the limelight that they deserve using marketing material that engages audiences across a diverse demographic.
Using our branding exercise and visual research, we brought elements of the storm into our color palette. Our palette represents both the warm and cold found in the color palette of a brewing storm. A neutral grey as backdrop delivers a consistent anchor reflective of Seattle's more ominous weather patterns and skies.
Storm The Hoop
As a team in touch with their audience, The Storm rolls in fan participation with their #stormthehoop, inviting fans to share their best trick shots, hoop shots, layups, and more.
Parternering with the Women's Sports Foundations' Sport4Life, The Storm is giving away opening game tickets to three young players and their family upon wining the #stormytrick #stormyshot #stormydribble challenge.
See the website we built for this two week event here.
To better cultivate a sense of ownership and pride in their hometown it is crucial that the Storm be able to showcase their brand on a large-scale level throughout the Key Arena. To combat the challenge of a multi-use facility the Storm will be displaying the majority of its signage throughout the arena hallways with projections. Between placemaking and experiential graphics the projections will convey six regions of the arena and help guide fans throughout the stadium. Permanent projectors will serve to benefit the arena, allowing other events and concerts a cost-effective way to display motion and static designs.