Branded Content

for Sinclair News Sites & Seattle Refined

OVERVIEW

Clients pay for premium home page ad space on Sinclair news sites nationwide. Create billboards, wallpapers, and matching banner ads for clients.

PROJECT GOALS

Source and create imagery and content that is an appropriate reflection of the clients' brand, company, and sales message – utilizing their web assets when possible.

TIMELINE

Less than 1 day per suite, depending on the size of the ad suite and campaign.

MY ROLES

Art direction
Image sourcing
Copywriting
Layout
Typography
Understanding of responsive web design
Communications and client relations

CONTEXT

These creatives are part of a larger ad campaign, which offer multi-platform engagement across Sinclair’s wide advertising base (191 television stations, across 89 markets nationwide). At Sinclair Digital, I source and create all the imagery which determines the look and feel for these multi-platform campaigns.

OPPORTUNITIES

for Branded Content Sales

PROCESS

Our clients have a varying degree of creative needs and creative consultation necessary. Some clients are able to provide high-resolution, high-quality imagery, and have a good grasp on how they want to convey their brand and message. While other clients need a little more assistance and guidance, and may have very little content that is related to and/or expresses their brand well. When the later is true, I source all the imagery – utilizing a client’s own web assets when necessary to keep costs for the customer down.

UNIVERSITY DISTRICT STREET FAIR | CREATIVE SUITE FOR SEATTLE REFINED

EXAMPLE PROJECT

PART 1 : RECEIVE BRIEF & INTERPRET CREATIVE REQUEST

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Project Brief | for KOMO U District Partnership

We would like the 300x600 to be a countdown clock to 10AM Pacific on Saturday, May 19th. The rest of the ads can be static.

I'm including a copy of this years "poster". If we could make an ad suite that has a similar springy/colorful look with flowers and a bird and plants, etc, we do not need to use the actual poster.

Client would like to include logos for Sound Transit, their main sponsor.

Copy | 49th Annual University District Street Fair
May 19th and 20th
Saturday 10A - 7P & Sunday 10A - 6P

Assets | Use attached client owned graphics, Use client web assets, Use stock