Salua Lingerie
Web Audit and Design + Print Work
layout, typography, branding, light ux
THE CHALLENGE
Create visual content for Saluas' current website + execute a full website audit & refinement. Maintain Saluas' current brand standards, while designing new content and editing existing content.
SOLUTION
Unify brand expression with consistent use of typography across all collateral – while cleaning up the layout to better express Salua's minimal, and classic, brand.
TIMELINE–16 WEEKS+
Website audit
Produce redlines
Curate visuals
Refine typeramp
Light photo editing
Print layout
Print production
Social media content
Set up Google Analytics
Refine SEO
MY ROLES
Art direction
Layout
Typography
Web design
Branding
PLATFORMS USED
shopify + working knowledge of liquid
VEND + VEND & SHOPIFY INTEGRATION
GOOGLE ANALYTICS
all salua Photography by angela & evan
THE SALUA BRAND
Salua represents sophistication and elegance while nurturing the enduring feminine spirit
- CFO, Shadia K' David
THE SALUA WOMAN
SALUA as a brand seeks to inspire romanticism while embodying a sense of vintage glamour. We design in the forward leaning city of Seattle as well as manufacture out of our own workshop in our Caribbean hometown of Santa Marta, Colombia.
SALUA was founded by my mother in 1993. Her classic, but unique, mostly cotton designs quickly gained notoriety throughout Colombia, and her Santa Marta boutique became a popular stop for women in search of the country’s finest sleepwear garments. This appreciation for both my mother and the brand that she has built inspired me to take SALUA to an international level, and in 2009, I opened up shop in Seattle.
Steadfast in continuing the SALUA tradition of designing elegant hand crafted sleepwear, in 2011 I introduced our bridal line with the intent to capture a younger spirit while maintaining the same attention to detail and quality that has come to define our brand.
Our sheers offers a subtle sexy feel to Salua women. The women who dons Salua doesn’t have to work too hard to get her beloveds' attention. Salua recognizes that a woman's most powerful arm of seduction is her own nature of femininity and all that she represents.
Made in Colombia.
- CFO, Shadia K' David
BRAND DELIVERABLES
PRINT COLLATERAL
DIGITAL COLLATERAL
WEBSITE AUDIT
SHOPIFY & VEND INTEGRATION
Salua Lingeries Shopify website is integrated with Vend, a cloud-based point-of-sale and retail management software – which live updates inventory after in-store and online sales. This integration is vital to Saluas' efficiency & productivity. Ensuring all changes and edits made in the Shopify platform did not effect this important relationship, but improved the partnership, was crucial.
WEBSITE AUDIT BY TASKS
Audit of all typographic and image inconsistencies
Image editing included light image re-touch, predominantly cropping, curating, and unifying look and feel of product photographs
Typographic overhaul - creating a consistent type ramp and use case for H1, H2, H3, body copy, etc.
Fixing broken links
Imbedding responsive video framework
Imbedding and redesigning social media links and feeds.
SEO research
Image tagging
Implementation of Google Analytics
Website re-design and maintenance
NEXT STEPS
WEBSITE
Now that we've completed this audit – and made the edits we were able to within the limitations of the Shopify template – we've reached out to some Shopify developers. Development will be able to help us troubleshoot and make customizations to pain points we've identified.
Being able to sort inventory by size, color, and/or availability – would greatly improve the online customer shopping experience. This is something that is not available currently in the Shopify template.