Vestido
Thrift and DIY Culture Magazine
layout, branding, creative direction, light ux
THE CHALLENGE
Life is full of media bombardment, and we at times find that the content we are looking for is lacking. I wanted to create a a magazine that builds community around finding alternatives for consumerist culture – with a focus on recycling and re-use in the world of style, craft, and vintage.
SOLUTION
Vestidos' debut issue showcases body positive articles that are inspiring, spark creativity, and help in supporting the development of personal style outside of the status quo. This empowering content shows that style is about confidence and expression, not a brand name and how many dollar signs are attached to a product.
TIMELINE–9 WEEKS
Visual research
Market and user research
Inspiration boards
Branding
Magazine development
Sourcing copy & imagery
Art direction
Photoshoots completed = 3
Production
Brand extension
MY ROLES
Art direction
Layout
Branding
Contributers
Photography: ana raab
Photography: Corinne Thrash
Photography: HOlly roa
“Vestido is a hub for thrifting and DIY culture. Vestido inspires creative, innovative fashion that is ethical, fun, & upcycled.”
INSPIRATION
Typography
THE VESTIDO AUDIENCE
The Vestido audience is predominantly womyn interested in fashion on a budget. They pursue timeless, personal, and fun fashion that exists outside of temporary trends. Interested in thriftiness as a means to make conscientious choices that are ethical, as well as environmental, they enjoy DIY for both creative, economic, and ecologically friendly reasons.
WHAT'S IN OUR READERS' ROOMS & HOMES
THE VESTIDO WOMYN
The Vestido womyn is seeking their own style, and is paving their own way in the world. They seek to empower their fellow community members, and believe in developing their own voice. Seeking creative expression in the every day activities of life, they find joy in making their space and home both beautiful and inviting.
They are innovative, frugal, and generous. As a problem solver, they aren't afraid to stand out, especially while looking fabulous. Intergenerational, and from all walks of life – they are the young high schooler using their babysitting money to find the perfect skirt at goodwill, the grandmother finding fabrics a the local charity shop for a quilting project, the sister buying the ceramic pots to paint for a garden project.
Constantly looking for ideas and inspiration, the Vestido womyn loves the reader involvement and contributions, and feels a sense of support and acknowledgement from the articles and content.
VESTIDO AT A GLANCE
STYLE FEATURES
Monthly image heavy feature of one reader's style bargains, with a spread and selection of multiple outfits.
FASHION PIECES
Featuring a company or designer that is making ethical choices or blazing a unique path.
BRAIN FOOD
An article that highlights a particular historical movement in fashion and/ changes in the production of how our clothing is made.
LIFESTYLE PIECES
Tips & Tools for the hunt, style guides, profiles, step by step DIY tutorials.
COVER
TABLE OF CONTENTS
QUICK PEACK
SPREADS – DETAILS
BRAND EXTENSION
NEXT STEPS
VESTIDO ON THE WEB
As an extension of the Vestido brand and vision, Vestido readers will be able to visit Vestido online, contribute their own content, and participate in their community of thrifters and DIY enthusiasts.
DYNAMIC CONTENT
On digital platforms, Vestido will include articles that invite user interaction. For example, Article 1 ( on the bottom left ). In this particular article on the diversity in clothing sizes, readers can interact with the piece, and discover more about the history of clothing sizes in the United States (and how much they've changed over time). See Article 2 ( on the bottom right ). In this article on dye and color, readers can dive deeper into content while learning more about the history of processes in the textile industry. How are colors created ? The readers can learn the difference in what dyes consist of when they are man made vs. 'naturally' derived.
